| Title : | FEMALE ROLE PORTRAYAL IN INDIAN MEDIA: AN EXPLORATION OF FACTORS AFFECTING IT-™s ADVERTISING EFFECTIVENESS | |
| Authors : | FAREYA SIDDIQUI & Dr. KALEEM MOHAMMAD KHAN | |
| Journal Title : | International Journal of Research in Commerce, Economics and Management | |
| Date : | 2018-04-01 | |
| File : | Click to Download PDF | |
