| Title : | ADVERTISING AND CONSUMER BUYING BEHAVIOUR: A STUDY WITH SPECIAL REFERENCE TO NESTLE LTD. | |
| Authors : | DR. NAVEEN KUMAR, DR. VIJAY KUMAR GANGAL & KIRTI SINGH | |
| Journal Title : | International Journal of Research in Commerce and Management | |
| Date : | 2011-10-08 | |
| File : | Click to Download PDF | |
