| Title : | DEMAND ESTIMATION UNDER PUSH MARKETING STRATEGY: TOOL TO MITIGATE BULLWHIP EFFECT | |
| Authors : | SACHIN GUPTA | |
| Journal Title : | International Journal of Research in Commerce and Management | |
| Date : | 2012-03-12 | |
| File : | Click to Download PDF | |
| Title : | DEMAND ESTIMATION UNDER PUSH MARKETING STRATEGY: TOOL TO MITIGATE BULLWHIP EFFECT | |
| Authors : | SACHIN GUPTA | |
| Journal Title : | International Journal of Research in Commerce and Management | |
| Date : | 2012-03-12 | |
| File : | Click to Download PDF | |