| Title : | REVERSE INNOVATION AS A PERSUASIVE MARKETING TOOL | |
| Authors : | SONIA LOHIA & SACHIN LOHIA | |
| Journal Title : | International Journal of Research in Commerce, IT and Management | |
| Date : | 2014-08-05 | |
| File : | Click to Download PDF | |
| Title : | REVERSE INNOVATION AS A PERSUASIVE MARKETING TOOL | |
| Authors : | SONIA LOHIA & SACHIN LOHIA | |
| Journal Title : | International Journal of Research in Commerce, IT and Management | |
| Date : | 2014-08-05 | |
| File : | Click to Download PDF | |