| Title : | MARKETING STRATEGIES OF PHARMACEUTICAL COMPANIES IN INDIA: A COMPARATIVE STUDY OF LUPIN AND RANBAXY | |
| Authors : | RUCHI MANTRI, ANKIT LADDHA & PRACHI RATHI | |
| Journal Title : | International Journal of Research in Commerce, IT and Management | |
| Date : | 2015-04-30 | |
| File : | Click to Download PDF | |
